图书馆杂志

图书馆杂志 ›› 2022, Vol. 41 ›› Issue (1): 17-28.

• 理论探索 • 上一篇    下一篇

技术时代公共图书馆“场所”价值的社会公众认知研究——基于公共平台网络评论文本分析

金武刚 钟静涵(华东师范大学经济与管理学部)   

  • 出版日期:2022-01-15 发布日期:2022-01-18
  • 作者简介:金武刚 华东师范大学经济与管理学部,教授。研 究方向:图书馆学、公共文化服务。作者贡献:论文 选题、整体框架结构设计、论文写作及修改。E-mail: wgjin@infor.ecnu.edu.cn 上海 200062 钟静涵 女,华东师范大学经济与管理学部,信息管 理与信息系统专业本科生。研究方向:信息组织、文 本挖掘。作者贡献:论文选题、文本挖掘设计、数据 收集与分析、论文写作及修改。上海 200062

Study on the Public Perceptions of the Value of Public Library as “Place” in the Era of Technology: Text Analysis of the Libraries’ Online Reviews Based on the Public Platform

Jin Wugang, Zhong Jinghan (Faculty of Economics and Management, East China Normal University)   

  • Online:2022-01-15 Published:2022-01-18
  • About author:Jin Wugang, Zhong Jinghan (Faculty of Economics and Management, East China Normal University)

摘要: 在技术时代,公共图书馆作为实体空间的“场所”价值,是关乎图书馆未来发展的重要
内容。从公众认知角度探索图书馆“场所”价值,能够发现影响图书馆事业发展的重要因素。经
过全面梳理和系统分析,选择上海图书馆、浦东图书馆和滨海新区图书馆三所代表性公共图书馆
在公共平台上的网络评论信息,综合运用Python、Jieba 分词、SnowNLP 等数据采集与分析工具,
从高频词分布、情感分析和时间序列三个维度,对社会公众认知情况进行了文本挖掘。分析结果
表明,公共图书馆仍然是重要的公共阅读“场所”;公共图书馆“场所”服务颇受欢迎,社会评
价极为正面;促进文旅融合发展,是当前社会公众对公共图书馆“场所”价值认知的特征所在。
在技术时代,公共图书馆应当高度重视“场所”价值的公众认知新变化,可以将文旅融合作为未
来发展阶段的重要内容,助力公共图书馆高质量发展。

Abstract: In the era of technology, the “place” value of library as a physical space is a crucial research
topic related to the future development of library. Exploring the value of library as place from the perspective
of public perceptions can help identify important influencing factors of the development of librarianship.
After systematic analysis, the online reviews on the public platform of the three representative public
libraries—Shanghai Library, Pudong Library and Binhai New District Library—were selected. Python,
Jieba word segmentation, SnowNLP and other data collection and analysis tools were applied to conduct
text mining and analysis on the public perceptions from three dimensions—distribution of high-frequency
words, sentiment analysis and time series. The results showed that public library is still an important “place”
for public reading; the “place” services of public library are very popular, and social evaluation is extremely
positive; promoting the development of culture and tourism integration is a public perception feature of the
value of public library “place”. In the era of technology, public libraries should attach great importance to
the new changes in public perceptions of the value of “place”, and view culture and tourism integration as a
crucial content for the future development to promote the high-quality development of librarianship.