关键词: 文旅融合, 公共文化服务, 旅游公共服务 

Abstract: Public cultural services and tourism public services are intersected, connected and different.
The key points for the integration and development of cultural and tourism public services are as follows:
public cultural service facilities are embedded in tourist attractions, routes, residences, transportation
service areas, etc.; the integration of substrate comprehensive cultural service centers and rural tourism
service centers; the development of tourism public information services in public libraries; museums and
intangible cultural heritage sites integrates with Study Tours; public cultural activities create urban cultural
atmosphere and promote urban cultural taste, and symbolic cultural facilities as the tourism route.

Key words: Integration of culture and tourism, Public cultural service, Tourism public service