Libraly Journal

LIBRARY JOURNAL

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Research on Library Marketing via Microblogging

Jin Aihong   

  • Online:2016-03-17 Published:2016-03-25

Abstract:

Library microblogging marketing is an integrated marketing, soft marketing and welfare marketing. The article compared microblogging marketing with the traditional library marketing, and expounded and evaluated advantages of the former in terms of costs, audience reach, affinity index. It also proposed to enhance the microblogging marketing performance by utilizing celebrities, interactions,events, service, and so forth.

Key words: Library, Microblogging, Microblogging marketing