Abstract:

This paper is based on data analysis of the popular leisure reading data within nearly three years on Shanghai Library’s “Citizen Digital Reading” website. Through the specific cases of two categories of best-selling e-books, it identifies some differences in usage of the electronic version and paper version of the same book, then it puts forward research hypothesis. And through the questionnaire survey of users, it studies the acceptance and usage of e-book service by correlation analysis and relevant research results.

Key words: Popular reading, E-book, Internet literature, Reading behavior and UTAUT