Libraly Journal

Libraly Journal ›› 2022, Vol. 41 ›› Issue (10): 49-55.

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Research on Reading Theme Innovation and Its Promotionduring Public Health Emergencies: Taking the “Reading Life”Series Activities of Fudan University Library as an Example

Lu Changwei, Shi Weihua, Chen Yongying( Fudan University Library)   

  • Online:2022-10-15 Published:2022-10-19
  • About author:Lu Changwei, Shi Weihua, Chen Yongying ( Fudan University Library)

Abstract:

Using theoretical analysis, literature survey and case study, this research investigates theimportant role of reading theme innovation and refinement in responding to changes in readers’ readingdemands and in improving the effect of reading promotion during public health emergencies such asCOVID-19 epidemic. As it turns out, supplemented by promotion means, the innovating, refining andrevealing of reading theme can not only better satisfy the readers reading needs and expand readingpromotion effect and library influence, but also help the library to improve its service level and emergencymanagement ability during public health emergencies. Therefore, we should give full play to the role ofreading theme innovation in reading promotion and emergency management services.