Abstract:

As the concepts of ‘‘learning society’’ and ‘‘national reading are included into national development strategy, the whole society is eager to promote reading with more actors joining in the efforts to promote learning through books. During the Shanghai Citizens’ Art Festival 2016, public libraries,educational organizations, civil organizations and community centers were selected as the major actors of reading promotion. The paper compares the four types of entities and analyses their advantages and difficulties from the perspectives of target audience, promotion concept, organizational operation, activity
strategies, and performance assessment. It thus concludes that cooperation and alliance are necessary among the four heterogeneous actors.

Key words: Subjects actors for reading promotion, Public library, Alliance