Abstract:

This paper introduces the three-side game into BA network to establish anevolution model of multi-agent public opinions. The model is composed of users, network media, the government and their interaction rules. The main factors and resulting effects of government responses are corresponded into
parameters of the model. The paper then designs simulation experiments and obtains experiment results by comparative analysis. Finally, it points out the inadequacies in this study and the future research priorities.

Key words: Online public opinion, Three-side Game, BA network, Government response