关键词: 文旅融合, 文化走读, 公共图书馆, 效果评价

Abstract: In the context of cultural-tourism integration, cultural walking tours in public libraries, by integrating reading with tourism experiences, have emerged as an innovative approach of reading promotion. This study takes provincial-level public libraries as the research sample and, through online surveys and questionnaires, presents the current practice of cultural walking tours. Based on user perceptions, a three-dimensional evaluation system of “reader experience-library benefits-social impact” is constructed, and the AHP-FCE method is used to quantify the activity effects. The results indicate that these activities, through serialized operations and the activation of regional resources, have significantly enhanced the utilization of library collections, promoted cultural dissemination, and strengthened public cultural identity. The overall implementation of cultural walking tours has been effective. However, the deep-level development still faces bottlenecks such as an incomplete service supply system, weak participant engagement, and untapped potential in cultural-tourism consumption. In the future, efforts should focus on enhancing brand IP development, improving a diversified service supply mechanism, and fostering collaborative innovation in cultural tourism consumption scenarios, so as to promote the high-quality development of cultural walking tours.

Key words: Cultural and tourism integration, Cultural walking tours,&emsp, Public library,&emsp, Effectiveness evaluation