关键词: 动漫文化产业, 政策主题, 国家形象表达, 文化软实力, 文化价值传播

Abstract:

As a key component of cultural industry development the animation culture industry not onlydemonstrates enormous potential in the economic field but also plays an important role in culturaldissemination and the shaping of national image. In recent years with strong policy support and strategicguidance China􀆳s animation industry has evolved from its early stages to a period of steady growth.Accurately grasping the policy themes of the animation industry and deeply analyzing their impact on theexpression of national image is of great significance for promoting its sustained prosperity and enhancingthe country􀆳s cultural soft power providing direction guidance and strategic reference for industrydevelopment. The article uses Latent Dirichlet Allocation LDA thematic analysis to comprehensivelysort out the relevant policies in China􀆳s animation culture industry explore the connotations of thesepolicy themes and conduct multidimensional textual analysis to uncover the inherent connection betweenanimation culture industry policies and national image expression. Findings indicate that the co-occurrenceof key policy themes has formed a clear expression path for national image across dimensions such ascultural value international exchange and cooperation creative innovation and media communication.The research aims to provide practical and feasible suggestions for the optimization of animation cultureindustry policies help tell China􀆳s stories well through animation culture and enhance the global impact of the national image.