健康信息治理新路径：失真健康信息预先干预的实践案例分析与经验启示

摘要/Abstract

摘要：

近年来，事后纠正的滞后性与被动性促使健康信息治理开始寻求新路径。立足于“防患于未然”思想的预先干预在国外的成功实践使其成为对抗失真健康信息的新兴手段。解构预先干预实践的活动要素与交互过程，能够帮助深入理解预先干预的理论内涵并探索健康信息治理新路径。本研究选取了新冠病毒失真信息传播游戏（Go Viral!）、真相实验室视频（Truth Labs forEducation）、联合国教科文的分享前先思考运动（ThinkBeforeSharing Prebunking Campaign）和推特平台的了解事实活动（Know the Fact）作为案例，依据“问题发现——干预设计与实施——干预效果”的分析逻辑，基于活动理论探究预先干预实践的主体与流程，并总结相关经验。未来可从明确动机与思想、构建多方合作网络、丰富工具形式与提升可扩展性等多维度开展更多国内实践。

Abstract:

In recent years, the lagging and reactive nature of debunking has prompted the efforts to seeka new pathway to health misinformation governance. The successful practice of prebunking interventions,based on the idea of “prevention is better than cure”, has made it an emerging tool in combatinghealth misinformation. Deconstructing the elements and interactions of prebunking is meaningful forunderstanding the theoretical connotation of prebunking and exploring a new way to combat healthmisinformation. Go viral, the Truth Labs for Education videos, the UNESCO ThinkBeforeSharingPrebunking Campaign, and Know the Fact on Twitter were selected as case studies in this study.According to the temporal logic of “problem identification -intervention design and implementation –intervention effectiveness” and combined with the activity theory, this study analyzed the main elementsand process of prebunking practices and summarized the enlightenment to our country. In the future, moredomestic prebunking practices can be developed in terms of clarifying motivations and ideas, building amulti-actor cooperation network, and enriching the form of tools and sustainability.

李新月练靖雯刘周颖朱庆华（南京大学信息管理学院南京林业大学人文社会科学学院）. 健康信息治理新路径：失真健康信息预先干预的实践案例分析与经验启示[J]. 图书馆杂志, 2023, 42(392): 120-132.

Li Xinyue, Lian Jingwen, Liu Zhouying, Zhu Qinghua ( School of InformationManagement, Nanjing University, Faculty of Humanities and Social Sciences, Nanjing Forestry University. A New Pathway to Health Misinformation Governance: Case Analysis and Experience Enlightenment of Practices of Prebunking[J]. Libraly Journal, 2023, 42(392): 120-132.

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