图书馆杂志

图书馆杂志 ›› 2022, Vol. 41 ›› Issue (7): 47-57.

• 理论探索 • 上一篇    下一篇

省级公共文化云微信用户持续使用意愿研究

刘佳静1 匡莉2 潘婕2 郑建明1 (1 南京大学信息管理学院 2 江苏省文化馆)   

  • 出版日期:2022-07-15 发布日期:2022-07-19
  • 作者简介:刘佳静  女,南京大学信息管理学院,2020 级博士研究生。研究方向:公共文化服务。作者贡献:模 型构建、问卷设计、数据分析、论文撰写。E-mail:LiuJiajing@smail.nju.edu.cn 江苏南京 210023 匡莉  女,江苏省文化馆。作者贡献:问卷发放、数据处理。 江苏南京 210005 潘婕  女,江苏省文化馆。作者贡献:问卷回收、数据处理。 江苏南京 210005 郑建明  南京大学信息管理学院,教授,博士生导师。研究方向:公共文化服务。作者贡献:确定选题、论文指导。 江苏南京 210023

Research on Users’ Continuance Intention for Provincial Public Cultural Cloud WeChat

Liu Jiajing1 , Kuang Li2 , Pan Jie2 , Zheng Jianming1 (1 School of Information Management, Nanjing University; 2 Jiangsu Provincial Cultural Center)   

  • Online:2022-07-15 Published:2022-07-19
  • About author:Liu Jiajing1, Kuang Li2, Pan Jie2, Zheng Jianming1 (1 School of Information Management, Nanjing University; 2 Jiangsu Provincial Cultural Center)

摘要: 对省级公共文化云微信用户的持续使用意愿进行研究,探索影响用户持续使用意愿的主 要因素。以 S—O—R 理论为逻辑框架,整合 ECM—ISC 和 D&M 理论模型,同时引入沉浸体验 变量,建立研究模型。通过问卷对“江苏公共文化云”微信用户进行持续使用意愿调查,再利用 SPSS 26.0 和 AMOS 26.0 软件对模型中所含变量与假设进行验证。用户满意度和感知有用性是影 响省级公共文化云微信用户持续使用意愿的主要因素;期望确认度显著影响感知有用性和沉浸体 验,间接影响用户满意度;服务质量显著影响期望确认度,间接影响感知有用性和沉浸体验;信 息质量对感知有用性、期望确认度和沉浸体验的影响未能通过验证。

Abstract: We study the users’ continuance intention for provincial public cultural cloud WeChat, and explore the main factors that affect users’ continuance intention. We take S-O-R theory as the logical framework, integrate ECM-ISC and D&M theoretical models, and introduce “Flow Experience” to establish research models. A questionnaire is used to conduct a survey about the continuance intention of “Jiangsu Public Culture Cloud” WeChat users, and then SPSS 26.0 and AMOS 26.0 are used to verify the variables and assumptions contained in the model. “User Satisfaction” and “Perceived Usefulness” are the main factors that affect the users’ continuance intention to provincial public cultural cloud WeChat; “Expected Confirmation” significantly affects “Perceived Usefulness” and “Flow Experience”, and indirectly affects “User Satisfaction”; “Service Quality” significantly affects “Expected Confirmation”, and indirectly affects “Perceived Usefulness” and “Flow Experience”; and the impact of “Information Quality” on “Perceived Usefulness”, “Expected Confirmation”, and “Flow Experience” fails to be validated.