图书馆杂志 ›› 2019, Vol. 38 ›› Issue (10): 88-94.
• 工作研究 • 上一篇 下一篇
应 晖
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作者简介:
Ying Hui
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摘要： ? 图书馆品牌是图书馆立足社会的形象资本。本文通过杭州图书馆“YUE杭图”品牌建设的 创新探索，从品牌概念定义入手，框定了图书馆品牌建设的内涵，为图书馆品牌基础建设确定了 可操作的实务内容。
关键词: 公共图书馆, 品牌建设“YUE杭图”
Abstract: Library brand is the image capital of the library. This paper starts from the definition of “branding”, demonstrates the innovative exploration of the “YUE Hangtu” brand of Hangzhou Library, and defines the connotation of library brand building. Practical content is thus developed for the library brand infrastructure.
Key words: Public library, Brand building, “YUE Hangtu”
应 晖. 杭州图书馆“YUE杭图”品牌建设创新探索[J]. 图书馆杂志, 2019, 38(10): 88-94.
Ying Hui. The Innovation Exploration of “YUE Hangtu” Brand Construction by Hangzhou Public Library[J]. Libraly Journal, 2019, 38(10): 88-94.
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https://www.libraryjournal.com.cn/CN/Y2019/V38/I10/88
