图书馆杂志 ›› 2018, Vol. 37 ›› Issue (4): 4-11.
• 阅读推广学坛 • 下一篇
付伟棠 张志强
出版日期:
发布日期:
作者简介:
Fu Weitang Zhang Zhiqiang
Online:
Published:
摘要： 知识焦虑助推了知识付费产品的爆发式增长，在这一背景下，文章采用网络调查的方法 搜集了25份我国2017年的数字阅读报告并加以分析，发现2016-2017年我国数字阅读行业呈现出 新的发展态势，包括：数字阅读行业受到资本市场的青睐，竞争也更加激烈；网络文学受到政府 的极大重视和政策引导；数字阅读企业间合纵连横，也纷纷进行跨界合作；核心的数字阅读企业 积极布局海外市场；数字阅读用户的版权意识和付费意愿提升；数字阅读社交化趋势日益显著； 听书成为数字阅读新方式。
关键词: 数字阅读, ? 数字阅读报告, ? 知识付费, ? 网络文学, ? 用户行为
Abstract: Knowledge anxiety has boosted the explosive growth of knowledge-based paid products. In this context, the article collects and analyzes 25 digital reading reports of 2017 in China by online surveys. In 2016-2017, the digital reading industry in China presents the new development trends: the digital reading industry is favored by the capital market and the competition is fiercer; the net literature is taken seriously by the government and guided by the policies; the digital reading enterprises cooperation are crossover; the main digital reading enterprises layout overseas markets actively; user’s copyright awareness upgrade; digital reading becomes more socialized; audiobook becomes a new fashion of digital reading.
Key words: Digital reading, Digital reading report, Pay for knowledge, Net literature, User behavior
付伟棠 张志强. 我国数字阅读行业的新发展：基于2017年数字 阅读报告的分析[J]. 图书馆杂志, 2018, 37(4): 4-11.
Fu Weitang Zhang Zhiqiang. New Changes in Digital Reading in China: Based on the 2017 Digital Reading Reports[J]. Libraly Journal, 2018, 37(4): 4-11.
0 / / 推荐
导出引用管理器 EndNote|Ris|BibTeX
链接本文: https://www.libraryjournal.com.cn/CN/
https://www.libraryjournal.com.cn/CN/Y2018/V37/I4/4
