图书馆杂志

图书馆杂志

• 理论探索 • 上一篇    下一篇

图书平台类App移动阅读服务满意度影响因素

乔红丽   

  • 出版日期:2017-04-24 发布日期:2017-04-25
  • 作者简介:乔红丽 女,徐州医科大学图书馆信息咨询部,副研究馆员。研究方向:电子资源服务。E-mail:yulourv@163.com 江苏徐州 221002

Factors that Affect Users’ Satisfaction Regarding Mobile Reading App

Qiao Hongli   

  • Online:2017-04-24 Published:2017-04-25

摘要:

本文以图书平台类App为研究对象,通过调查问卷,分析了用户对这类App的界面设置、内容服务、收费模式、支付体验及互动服务等5个维度的满意程度。调查及分析结果显示,所选择的5个维度,除收费模式对满意度的影响具有显著性外,其他的均为非常显著性;各因素中,用户对界面设置的满意程度最高,收费模式满意度最低,各因素共同解释了65%满意度产生的原因,但各因素间具有较强的相互影响性,若一个因素满意度低,即使其他因素满意度较高,用户对该App的整体满意度也将会较 低。

关键词: 图书App, 移动阅读, 服务满意度

Abstract:

Focusing on e-book App through questionnaires, the paper studies the satisfaction rate of users from the perspectives of content, interface design, interactive services, charging model and payment. The results show that, among the five selected factors, only the charging model has significant impacts on
satisfaction, whereas others are extreme significant. All factors explain of the satisfaction rate of 65%, but each is closely related in the meantime, hence negative assessment of one factor will reduce the overall satisfaction rate of the App as a whole.

Key words: E-book App, Mobile reading, Service satisfaction